About Claracy

We understand because we have been there ourselves.

Claracy was created from lived experience to help families regain clarity, understand the business, and make informed decisions before pressure forces rushed choices. When a business owner is suddenly unavailable, families are left responsible for critical decisions without visibility into finances, authority, contracts, or day-to-day operations. 

Our Founder Story

Built from lived experience

When my father passed away suddenly at just 53 years old, everything changed overnight.

There was no time to grieve.

He had built his business from the ground up with multiple locations, staff, suppliers, and relationships that depended heavily on him.

Responsibility landed immediately, without a clear picture of how the business actually functioned.

I had advisers. I had technical guidance.

What I did not have was clarity.

So I gathered everything: 

Only then could I make informed decisions.

That experience is the foundation of Claracy.

Not the idea of selling a business, but the reality that clarity must come before decisions, especially when emotions are high and the stakes are real.

Claracy exists to give families what I did not have at the beginning. A clear and consolidated understanding of the business so decisions can be made with clarity, not chaos.

— Daiana Carbonero, Co Founder

WHY WE EXIST

Clarity before decisions

Claracy is a human-centred advisory designed for moments of sudden transition. We bring together legal, financial, and business visibility to help families understand where they truly stand, regain a sense of control, reduce immediate uncertainty, and move forward at the right pace.

We do not exist to rush decisions. We exist to make good decisions possible. 

Our Team

Who we are

A small team combining legal and financial expertise to help families regain clarity.

Daiana Carbonero

Daiana Carbonero

Co-Founder & Fractional CFO

Daiana Carbonero is a finance professional and Fractional CFO with experience advising SMEs and family-owned businesses across Australia. She combines deep financial expertise with lived experience, helping families navigate sudden business transitions with clarity and structure.​
Mark Lazarus

Mark Lazarus

Co-Founder & Chief Legal Officer

Mark is a corporate and commercial lawyer and founder of Lazarus Legal, supporting businesses across commercial law, intellectual property, risk, and compliance. He brings practical legal structure to complex transitions, helping families understand obligations and make confident decisions.​

Families deserve clarity in their hardest moments, not chaos, confusion, or regret.

If you are navigating something like this or supporting someone who is, we are here to talk.

If the unexpected has already happened, we are here to help you regain clarity first.

Start with a conversation. No pressure, no obligation.